Start with why

At my company e-office I was asked to write a little piece of content about our internal community enterprise2.0 for our website. So we came up with a theoretical epos about Enterprise2.0, McAfee, SLATES, Yellow and Blue and organisational change.

Pauline from marketing responded:”I’ve read this article for 3 times now, but after 2 sentences my mind just wondered off…”  My colleague Matthijs at the other end of the desk (we’ve got large desks with space for about 10 people) overheard this conversation and said: “I had to write the same piece for my community, the TED video about golden circle helped me a lot”.

I just wanted to share this video because selling an enterprise2.0 initiative is not selling what you’re going to do and how, but WHY you’re going to do it.