Are You Building a Social Brand or a Social Business? Brian Solis

Via Scoop.it – Social business

Brian Solis not only writes a stunning amount of blogposts and books, the quality is always very good.   “When’s the last time you looked at your mission and vision statement? Can you Tweet it? Does it speak to you? The truth is that in addition to processes, businesses must rethink who or what it is to a different breed of consumer. This consumer is not just social, they’re connected across networks, devices, and they influence and are influenced differently than traditional consumers.”   Again, social is not about social media and marketing it’s about the foundation of business
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