Category Archives: English

It was time for a change

e-officeAfter working with a lot of pleasure with e-office for 12 years, it was time for a change. Within e-office I have been consulting about internal social media (IBM Connections) for about 4 years. However the borders between internal and external are blurring. I (and IBM and many others) call this Social Business.

I really wanted to get my hands dirty with external social media and preferably in a B2B environment because I know that world a little. e-office has focus on internal social media and I wanted external, hence time for a new job.

omron industrial automation

I started working with Omron, a global (33000 employees) player in the field of industrial automation. Omron really wants to add social media to their existing marketing techniques and I’m going to help with that. My first project: setup social media listening. So I’m piloting Radian 6 and the relative unknown SoDash.

My goal is to keep you updated on my social media journey in the B2B world and hopefully I still find some time for that besides my new job :)

I don’t get Groupon

I really don’t. All I see is three offers in my inbox everyday which look suspiciously like spam. But when I read IBM’s research “From Social Media to Social CRM” it all made sense to me:

perception gap

People, customers want discounts and purchase and that’s just what Groupon offers…

3 things I noticed from the latest Lotusphere

Lotusphere 2011For the people who are not into Lotus Software, last week was the annual event on Lotus software: Lotusphere. The theme of this year was ‘Get social, Do business’.

One: competition

I wasn’t able to attend, so I followed the OGS via the livestream. What struck me, was that IBM really is serious about social business. For them it’s not just a buzz word, it’s serious business. If I compare that to Microsoft or Google, IBM is further in its strategy. Google missed the social boat so far and MS is trying to convince that they are doing Enterprise2.0 too.

Two: social business toolkit

It’s easy to say that you’re being social, but to actually have a good vision on that is something else. IBM has shown Vulcan last year and this year they have introduced the Social business toolkit. This is the engine behind Vulcan and allows you to add events from all kinds of sources to the central activity stream. I’m very enthousiastic about this and can’t wait to implement this for customers once final.

Third: LotusLive Symphony

IBM couldn’t stay behind on an online editor like Google Docs. That’s why they’ve created LotusLive Symphony. What I like about this editor, is that you can use this on premise. But what I like most is that IBM have added some clever collaboration possibilities. By the means of ‘sections’ you can give other people tasks and parts in the document to edit. These tasks are added to an activity, a placeholder for information and TODO’s. So IBM actually adds something to the field and that’s just cool. You can checkout LotusLive Symphony in LotusLive labs if you have an account (you get directed to Lotus Greenhouse actually).

So yes, IBM Lotus has got some cool tooling to actually do social business, the next step is to get this message to the audiance, something IBM Lotus is not particularly good at.

Robinson + visualization = brilliant presentation

I think I’m going to change this blog’s title because I find myself blogging more on visualization than enterprise2.0. Anyway I blogged about  Sir Ken Robinson before.  This man is a brilliant presenter. Another interesting movement is on visualization and visual thinking. These two worlds come toghether in an astonishing video by RSA Comment by Ken Robinson. Just watch and be amazed:

Visual recording on the iPad

This is a very cool video on how to do your visual recording on the iPad. I was going to wait for iPad’s next version, but I’m starting to feel otherwise :)

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