After working with a lot of pleasure with e-office for 12 years, it was time for a change. Within e-office I have been consulting about internal social media (IBM Connections) for about 4 years. However the borders between internal and external are blurring. I (and IBM and many others) call this Social Business.
I really wanted to get my hands dirty with external social media and preferably in a B2B environment because I know that world a little. e-office has focus on internal social media and I wanted external, hence time for a new job.
I started working with Omron, a global (33000 employees) player in the field of industrial automation. Omron really wants to add social media to their existing marketing techniques and I’m going to help with that. My first project: setup social media listening. So I’m piloting Radian 6 and the relative unknown SoDash.
My goal is to keep you updated on my social media journey in the B2B world and hopefully I still find some time for that besides my new job :)